BOSSTORQUE — LinkedIn Growth Campaign

Interview Brief — Social Media Manager Role  |  Prepared for Lazar L.

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BOSSTORQUE is an AI-powered consulting business that helps construction and field service companies generate leads, build online credibility, and grow revenue. We're launching a proven LinkedIn case study campaign in the tree care vertical — and we need a sharp social media manager to run the day-to-day audience-building and engagement work.

What We've Already Built — Proof It Works

31×
Documented ROI for Sperry Tree Care
$200K+
Jobs database built from campaign
60→200
Google reviews in one campaign cycle
57%
Email open rate (3× industry avg)

Our Client (The Case Study)

  • Rob Miron — Owner, Sperry Tree Care
  • Eugene, Oregon
  • One of the most documented ROI stories in local AI marketing
  • May 11 = Full case study goes public on LinkedIn

Target Audience on LinkedIn

  • Tree care company owners, 5–100 employees
  • OR, WA, ID, NV, AZ, CA + BC Canada
  • Decision-makers who wear every hat
  • Pain: unpredictable leads, no time for marketing

Campaign Structure — 3 Phases

✓ Complete

Phase 1 — Content Foundation

24 LinkedIn posts written with Armen. Run Tue/Thu/Fri, Mar 24–May 15 on BOSSTORQUE's page.

▶ Starting May 4 — Your Role

Phase 2 — Audience Building

Sales Navigator list building, 20–25 connection requests/day, comment engagement, warm DMs. Posts run alongside your outreach through May 15 — content does the warming while you build the audience. Three weeks before paid launch.

Key Campaign Dates

May 4
Start audience
building
May 11
Case study
drops (Post 21)
May 15
24-post cycle
complete
~Jun 5
Phase 3 paid
campaign begins
Why May 11 Is the Biggest Day: Post 21 is the full ROI case study reveal — 31× return, real numbers, real client. The audience we build May 4–10 will see this post in their feed. Warm audience + high-proof content = the moment everything converts. Your job is to make sure the right people are connected and engaged before that post lands. From May 4 to ~June 5, you have three full weeks of posts running alongside your outreach — the content warms them up while you build the list. By the time paid launches, the audience is already familiar with the brand.
BOSSTORQUE — bosstorque.ai Confidential — Interview Use Only Page 1 of 2

Your Role — Social Media Manager

Phase 2: LinkedIn Audience Building & Engagement  |  May 4 Start

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Daily Task Breakdown

TaskVolumeTimingDetails
SN List BuildingOngoingWeeklyBuild and maintain targeted prospect lists in Sales Navigator. Tree care owners, 5–100 employees, OR/WA/ID/NV/AZ/CA + BC Canada. Refresh weekly.
Connection Requests20–25/dayUS morningsSend personalized connection requests to ICP targets. No pitch in first message — intro only. Send when US prospects are active online.
Post EngagementEvery postTue/Thu/FriMonitor BOSSTORQUE posts for comments/likes within first 2 hours. Respond to all comments. Flag anything needing Jason's personal reply.
Prospect Engagement10–15/dayDailyComment on content posted by ICP prospects. Genuine, value-add comments only — no spam. This is the warm-up before DMs.
Warm DMs5–10/dayAfter 3+ touchesDMs to connections who've engaged with our content. Goal is curiosity, not a pitch. Example: "Noticed you run a tree care crew in the PNW — we're documenting some interesting results up there." Escalate hot replies to Jason.
Lead EscalationAs neededSame dayIf a prospect shows strong buying signals or asks direct questions, flag in Slack immediately. Jason handles all final conversations. His window: 10 AM–4 PM PT.
Activity LogDailyEnd of dayLog: requests sent, accepts, DMs sent, replies received, hot leads flagged. Updated in shared Google Sheet or Pipedrive.

Month 1 Success Metrics

300–400
New targeted connections accepted (May 4–31)
15–20
Warm DM conversations opened with ICP prospects
5–10
Hot leads escalated to Jason for follow-up

Team Structure

Consultant / Closer
Jason Johnson
Responds to hot leads, approves DM templates, weekly Wed check-ins (PT)
Content Strategist
Armen
Wrote all 24 posts, ongoing strategy, Phase 3 creative
Social Media Manager
Lazar L.
Daily LinkedIn execution — list building, outreach, engagement, escalation

Tools

LinkedIn Sales Navigator LinkedIn (BOSSTORQUE page) Pipedrive CRM Slack ChatGPT / Claude (optional) Google Sheets (activity log)

Tone & Voice — Critical

This audience doesn't respond to corporate marketing language. Tree care owners are hands-on operators — skeptical of consultants, burned by agencies before. Our voice: trusted peer from the jobsite. Direct, no-nonsense, confident but not arrogant. Language that resonates: reliability, craftsmanship, integrity, hard work. When drafting DMs or comments, ask: "Would a contractor say this to another contractor?" If it sounds like an ad, rewrite it.

Engagement Terms

Structure

  • Fixed weekly retainer: $225/week
  • Est. 12–15 hours/week
  • 1-month initial commitment
  • Weekly check-in: Wednesdays, PT
  • Start date: May 4, 2025

Expectations

  • Available US morning hours for live engagement
  • Daily activity logs — no exceptions
  • Same-day escalation of hot leads
  • Responsive on Slack within business hours
  • Month 1 = prove the model, then discuss expansion
BOSSTORQUE — bosstorque.ai Confidential — Interview Use Only Page 2 of 2